Business Coaching & Growth Solutions

Sharing solutions that make life easier for business owners

Real lessons from building, scaling, and selling service businesses — now shared with owners who want to grow without burning out.

Jordan Richards, founder of Water Cooler Wisdom LLC
JR

Where We Came From, Where We Are Going

Meet Jordan Richards

In 2025, I sold my second marketing company for over seven figures. That company specialized in growing local businesses — the leads we generated produced more than $10 million in new revenue for our clients. Along the way, I learned what it actually takes to turn a service into a scalable, high-margin business, from designing an offer clients gladly pay thousands a month for, to building the sales engine that brings them in.

A big part of that growth came down to people. I learned how to find and hire great employees, then build the training programs that brought them to full proficiency and let the company run without me.

I did all of it while undergoing more than three dozen rounds of chemotherapy and beating cancer — an experience that sharpened my focus on what matters and what doesn't, in business and in life.

Having met hundreds of business owners and studied what separates the ones that thrive from the ones that stall, I now spend my time sharing those hard-won lessons with other business owners.

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